why we flo

From our first convo to now, this is the story behind Flo, our mission is to make sure every body feels crazy confident about life's messiest moments.

THE POWER OF A BESTIE BATHROOM TRIP

The idea for the business started on a classic BFF bathroom trip. Susan wanted to start a Fempire, while Tara couldn't find organic cotton tampons anywhere in the UK.

Susan was like, 'Organic tampons? Why do you even need those?". A long chat about the impact of synthetic fibres and irritating chemicals, many late nights later, and Here We Flo was born.

A BLOODY BRILLIANT MISSION

We are a proudly female owned and led, B-CORP business on a mission to empower people with periods to feel crazy confident in their messiest moments.

We’re all about using bloody brilliant materials - like organic cotton and bamboo viscose - that you can trust work with your body, not against it. No drama.

5% of profits pledged

women owned + operated

vegan
friendly

OUR IMPACT

Crazy confidence is all about how you feel in the moment. We fight shame and stigma with bold, funny, feminist, fierce vibes and actually useful information.

We are also committed to donating 5% of our profits back to people and planet, and support communities in need with period product donations each month.

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PSA YOU ARE BLOODY BRILLIANT BABE